Hi there! I’m Sallie from Gippsland Jersey, a dairy brand with a difference.
April/May 2016 the Dairy crisis happened. Farmers were brought to their knees in an unprecedented way that had never been seen before. This had a significant financial, mental and physical toll and the effects are ongoing.
Two months before the Dairy crisis, Sallie’s dad took his own life. This rocked Sallie's world.
The combination of the milk crisis and a personal tragedy and brought two families together and the decision was made to start a milk brand that stands for creating social change to smash the stigma of mental health and paying farmers for a fair price for a fair days work.